Social media statistics you need to know for 2020 | spacehuntr
Social media marketing constantly shifts to meet the demands of new technology, younger audiences, and new advertising regulations.
In 2020, the global lockdowns have spurred a surge in screen time across demographics and platforms, with consumers more attached to their mobile devices than ever before. As such, social media presence has taken on new importance as a means for customers to validate the brands, products, and personalities they encounter.
The statistics below can help you strategize your social media presence through the year to come:
Facebook is the world’s largest social media platform, with 2.7 billion monthly active users. Facebook recently launched their Business Suite, a single dashboard for Facebook and Instagram accounts that allows users to post, message, advertise, and view insights all in one place. The company also announced they are imparting an ad limit on each Page, restricting the number of campaigns a business can run.
Below are 9 Facebook statistics for 2020:
- 41% of users are between the ages of 16 and 24. Among these TikTok users, 90% say they use the app daily. (Source)
- TikTok introduced the hashtag #EduTok, which received 37 billion views in 2019. (Source)
- There are over 10 million groups on Facebook, and over 1.4 billion people now use Facebook Groups every month. (Source)
- Facebook use, specifically among users 18 and up, decreased by nearly 2% compared to previous years. (Source)
Instagram has more than 1 billion registered users in 2020. This year, the platform is rolling out automatic closed captions, which can be added to IGTV videos. When you upload your video, you’ll be able to use “auto-generated captions” by enabling a toggle bar.
Instagram is also prioritising its on-platform, in-app shopping features. Beyond a streamlined checkout process, creators can tag products in their posts to drive on-platform sales further.
Below are 9 Instagram statistics for 2020:
TikTok
TikTok surpassed 2 billion mobile downloads worldwide in 2020. The platform recently added a new feature called “Stitch” which enables users to re-use snippets of other people’s video clips, to create responses and remixes. TikTok also announced TikTok for Business, a platform that offers solutions designed to give brands and marketers the tools to be “creative storytellers and meaningfully engage with the TikTok community.” It also provides new ad formats including TopView, the advertisement users see when first opening TikTok.
Below are 9 TikTok statistics for 2020:
LinkedIn has 722 million members in 200 countries and territories worldwide. The platform recently launched it’s ‘ name pronunciation feature’, which enables users to create a recording of their name pronunciation and have it clickable on their profile. LinkedIn also released both ‘ Reactions’ and ‘ Polls ‘ for driving quick engagement on the platform.
Below are 9 LinkedIn statistics for 2020:
The better you understand each social media platform and its users, the better you can craft your goals for social media marketing. Your online presence should be searchable, informative, and built around social interactions. Keep your content simple and personalised for the audiences you intend to capture.
Originally published at https://spacehuntr.com on November 23, 2020.
