Creative Talents: A MUST for PR & Creative Agencies

SparcIt
Jan 25, 2017 · 5 min read

Our clients usually come to us at the 11th hour. They want the perfect candidate and they want it yesterday.

Each industry has its own unique challenges and needs. But creative and PR agencies do stand out. They really do need the creative talents.

When asked, what type of talents does their business need, the responses were strategists (55%) and creative and art directors (52%).

When asked, what are the duties of such individuals, the responses were: campaign ideas, new business, design and branding and talent and training.

PR and creative agencies need creative employees.

Creativity continues to attract an increasing premium when it comes to agency hiring decisions. The agencies’ clients rate it at 8.6 out of 10, with 65% rating it 9 or higher. Interestingly, agencies see it slightly differently: When asked how important creativity is to their clients’ hiring decisions, they rank it as 7.19 out of 10. So, not only the agencies need creative employees, their customers demand it as well.

As recruiters, how can we not sacrifice value to gain more time?

This is where technology can help. Most recruiters and talent agencies do use some sort of applicant tracking system. They also do know how to test for some basic hard-skills and abilities. But let’s take this a step further. Personalities and soft-skills such as your creative abilities do matter.

Your personality matters.

Your creative abilities matter.

SparcIt’s Creative Thinking assessment is fun, fast, automated, affordable and scalable.

SparcIt Blog

Large-scale Creative Thinking Assessment

SparcIt

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SparcIt

Technology company with focus on developing the future of the workforce

SparcIt Blog

Large-scale Creative Thinking Assessment