A New Look for Spark

Today, we unveiled our new look, one that was influenced by our past and is a nod to the many creators who have inspired us over the years on their journey to make impossible ideas — real.

It’s a story that starts back in 2008, when we led Twitter’s Series B and made a very dear friend in the process, Twitter’s Co-Founder, Biz Stone.

Over the years, we remained very close. And in 2017, after selling Jelly to Pinterest, Biz decided to think about his next move while working out of Spark’s San Francisco office.

At the same time, we were also thinking about our next move, but as a brand. Biz, having worked with us for over a decade, saw an answer for Spark and made us this deck.

We loved it. His wit and unbound creativity makes us smile to this day. But as branding goes in venture (hint: it doesn’t go), the deck got tucked away.

A few months ago, we decided to take a fresh look at our identity. This meant going through our archives and delivering the full digital pile — including Biz’s deck — to our design partner, Pentagram.

As we explored our values, beliefs, and how we show up for our founders, Biz’s work finally clicked (not to mention, he has a track record with animal-based logos).

Pentagram revisited that deck and reworked those sketches. And, well, Biz — you were right. A dog is spot-on.

We hope you enjoy our new identity. And, a very special thanks to the many creators who have inspired us over the years.