At Spark we work as a team when looking at companies to make an investment in. As we were learning more about Lola’s product and market, there was one thing that struck all of us immediately. The two founders, Jordana Kier and Alexandra Friedman, were exactly the type of entrepreneurs we have historically partnered with: creative and product-oriented with an inherent instinct for building a great consumer brand.
Lola is growing rapidly and we are excited to lead their Series A investment so they can launch new products and recruit more talented folks to their world class team.
The all natural products and business model are great, but we were mostly inspired by the brand they are building from the ground up. They see an opening in the market that others have ignored or have assumed there is no room to innovate. As a result they’ve already developed a very powerful relationship with their customers by reaching them where they’re at — on social, mobile — with a refreshing message that is neither patronizing nor stigmatizing.
In return, they have created a community of people who are champions for this brand. A search for #lolatampons on Instagram or Twitter reveals a universe of people sharing photos of their first delivery from Lola, equally as excited by the beautiful packaging and funny quips as by the transparency around what the product is made of.
All of this fuels the excitement around the potential of the team at Lola to extend their brand to products for women beyond menstrual needs. To provide products that cover many of the under served areas of w0men’s health.
I’m excited to jump in and help however I can, but quite honestly the real thrill of working with the team at Lola is a front row seat to learn all I can from a new generation of visionary brand builders.