We are thrilled to be partnering with SmileDirectClub, alongside our friends at CD&R and Kleiner Perkins.
Nothing gets our partnership more excited than exceptional teams with ambitious missions delivering unique and magical product experiences. This spans from digital products like Twitter, Slack, and Discord — to physical products like Warby Parker, Oculus, and Mirror. Better still are when those teams are taking on enormous, underserved markets — helping people and defining categories in the process. SmileDirectClub checks all of these boxes and more.
SmileDirectClub is the nation’s largest direct-to-consumer orthodontics company, using its teledentistry platform to offer clear aligners to consumers that are significantly more affordable, accessible, and convenient than those offered via the traditional in-person orthodontist model. Before SmileDirectClub, a full alignment treatment has typically required $5K — $8K and 10–15 office visits, limiting access to only those with significant discretionary income, free time, and geographical access to orthodontists. Unsurprisingly, this has left many consumers — who deserve a smile that they love — untreated. With a price point that is often 60% lower, and the ability to get treated via an in-home impression kit or a quick visit to one of the Company’s 150 SmileShops nationwide, SmileDirectClub is democratizing access to this type of treatment.
The Company’s brand and value proposition are resonating, and the results of the treatment speak for themselves. SmileDirectClub has straightened over 300,000 smiles to-date — an impressive figure for such a young company, but still a tiny fraction of the hundreds of millions of potential customers who suffer from malocclusions globally.
Driven by its relentless focus on delivering convenience while maintaining exceptional clinical quality (via its digital network of 200+ affiliated licensed dentists and orthodontists), we believe that SmileDirectClub is well-positioned to define this category and expand an already significant global market opportunity by lowering the barriers to access that have inhibited millions of consumers from receiving the treatment they deserve. We’re excited to be partners on the journey.