5 Reasons Every OSC needs Spark in Their Sales Toolbox
OSCs need a sales platform that works as hard as they do.
Online Sales Counselors in the new home industry have a uniquely challenging position. Not only do you work tirelessly to convince online leads they should come in for an appointment, but sometimes you have to persuade your own management team to provide you with the right tools for the job. As many OSCs can attest, it’s a 24/7 job, and you need systems and processes that will help you work as intelligently and efficiently as possible.
Having an end-to-end software solution including a robust CRM is a huge part of an OSC’s success, but not just any will do. Some of the top OSCs in the country use Spark for their lead capture and nurturing capabilities — Including those from Douglas Elliman , Sothebys International and Compass. If your sales manager is expecting an outstanding online lead program using a mediocre CRM, it’s time to put your salesperson hat on and have a frank discussion. To help, we’ve created this list of five ways to convince management to use Spark:
1. Know Where Your Marketing Dollars are Going
Spark not only tracks online leads from conception to completion, but also offers deep reporting on every bit of data, at every stage. You can see which marketing efforts are working to bring in leads, as well as where your buyers are coming from. Drilling down information as zip code targeting or income levels.
2. 100% Mobile
No one is expected to work continuously every hour of every day, but prospects don’t know when you’re off, and they are often looking for an immediate response. Spark’s mobile-first interface and email notification system make responding to leads quick and easy, no matter where you are. So you can actually have a personal life and stay on top of work.
3. Increased Sales
This is the bottom line, right? A correctly implemented online lead program will increase your conversions from lead to appointment, and from appointment to contract. It’s documented and proven. On average, we’ve seen sales increase by 15% with the use of Spark’s intuitive platform.
4. Less Time-Wasting Practices
If your builder or developer has multiple communities or projects, Spark allows you to share information between developments. A salesperson can view a prospect’s profile to see if they’ve visited another project or registered on another community website. The prospect doesn’t have to go through the time-consuming task of giving their information again, and the salesperson doesn’t have to re-enter any data.
5. Build Better Agent Relationships
Spark has an entire set of agent-specific features. Agents can be added to each prospect’s profile and kept in the loop of email communication with the click of a button. There’s no need to compose separate emails. Agent activity is also tracked extensively, with reports showing how many prospects an agent has brought, how qualified they are, and how many have purchased. Targeted marketing campaigns to agents can keep the lines of communication open and improve relationships, resulting in increased traffic and sales.
Need more help convincing your manager? We love helping you build proposals that are tailored to your needs. Just drop us an email at support@spark.re or visit our website www.spark.re
