CASE STUDY: How SHAPE Properties Chose the CRM to Grow its Business
Building an Innovation-Forward Future with Technology
SHAPE Properties is a Vancouver based real estate company, offering a full range of real estate services from development to project marketing. Their success hinges on collaboration across teams, and communication across departments, locations, and areas of expertise.
“SHAPE challenges the norm,” Brenda Truong, SHAPE’s Director of Corporate Marketing, said, “We seek to elevate the global standard for quality, innovation and future-oriented design.”
The State of RE Software
While there are many CRM software options on the market, few are specialized for the real estate development industry. Oftentimes, development companies end up cobbling together several different solutions to get the functionality they need. This becomes costly and unwieldy — overall an unrealistic solution quickly becoming defunct in the fast-moving real estate industry.
“It was important to find a product that encompassed the strengths of CRM systems but was [also] aligned with innovating for the future,” Truong said. SHAPE needed a solution that stretched from end to end of the sales process, and was their equal in forward facing innovation.
“Spark immediately stood out as a leader in their field.”
Technology with Innovation at Its Core
By melding an intuitive user interface with flexible and ever-growing functionality, Spark dismisses the need to use additional software for email marketing, sales and inventory management, analytics, and even contracting.
Because of this, Spark was perfectly positioned to help SHAPE streamline their sales and marketing efforts across the company, replacing an otherwise awkward patchwork technology setup. SHAPE came to understand Spark’s unique offering very quickly.
“They’re solid in their core offering but also flexible in adapting to our business,” Truong said, “Spark provided us with the right tools to manage and measure customer relationships throughout the full life cycle.”
With the multiple levels of utilization available in the Spark platform, SHAPE is truly able to exercise their multidisciplinary approach. Built-in functions including email templates, follow-up process creation, and powerful data visualization give the team at SHAPE the flexibility and autonomy they need to create and successfully bring top-calibre developments to market. And Spark is constantly improving the product to raise the bar on real estate technology, meaning the SHAPE can trust the software to support their innovations far into the future.
“Spark is a valuable asset to our company. They strengthen our customer relationships, which in turn strengthens our business,” Truong said.
Shaping the Future of Real Estate
Together with groundbreaking companies like SHAPE, Spark is changing the face of real estate development technology.
By leveraging quality technology with a robust understanding of how new development pre-sale actually works, the team behind Spark is building a functional and intuitive platform that gives new home sales teams an edge in the competitive market.
Read the full case study on Linkedin: https://ptdrv.linkedin.com/d4yz3wa
If you have any questions, feel free to reach out at info@spark.re!
