4 Ways to Use Registration Forms on Your Next Project
New Development Registration Forms 101
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There are many different types of lead generation campaigns that your team can run, but without the proper set up, you won’t be able to easily capture those leads for your marketing outreach. Best case scenario, you have tons of leads to manually input to your CRM — worst case, you lose critical parts of the data and are left with fragmented info that will be a pain to try and put back together.
But registration forms can go beyond the simple sign-up. From general registration, to data management, and assigning contacts to agents, Spark’s registration forms can and have been used in a lot of different ways.
Our Manager of Customer Success, Richard, has put together a primer on how to use lead capture forms for real estate. This includes examples from clients, covering common ways to use registration forms, as well as the ones you might not have thought of before!
4 ways to use registration forms
Registration forms are one of the need-to-haves that are so essential to any marketing campaign that it’s easy to forget they’re necessary. Project marketers use them to collect leads for new development projects, but that’s not the only utility they have.
Collect registrants
The most straightforward function. Registration forms, as described in the name, is a method for people to register their interest. By submitting their name and information (the exact types of info on the form can be customized), the contact signs up and lets the team know that they are interested. On Spark, each project that is hosted on Spark will have its own set of registration forms. This means that the contacts who are interested in a project will be added to the database of that particular project, making it simple when you’re managing multiple buildings.
Distribute contacts
When working with a team, registration forms are the simplest way to fairly distribute leads. As new contacts come in, they can be automatically assigned to agents on the project. Plus, Spark automatically recognizes if someone signs up again using the same email, and will send a note to the agent assigned instead of making a duplicate entry, ensuring that your lead process stays organized.
Capture info and organize contacts
Registration forms are great for gathering specific data. This can help you team identify the most interested contacts, as well as the particulars of what they’re looking to purchase in the project. Add custom fields and questions to your project so that the team can capture the right info from the get-go — and organize the database based on what your team considers relevant.
Reporting
When you capture relevant info from your contacts, you can also pull important reports that provide good insight into the sort of impact your project marketing is having. As the right questions, and then use Spark’s custom reporting and search filters to dig deeper into the numbers behind your database. What sources did your most interested buyers come from? How can you repeat that success for the next project?
How do clients use lead capture forms for real estate?
Common Use Cases
Web Registration
The most common and straightforward use example of registration forms is for capturing potential buyer information on the developer or project website. As leads browse your project website, it’s best practice to have forms where they can submit their information (even if as simple as email and name) to request more information, or to note their interest in the upcoming development. Spark’s forms can even be linked to social media so that you can use the forms on lead generation campaigns.
iPad/In-person Registration
In-person registration, such as at a showroom or sales center, is a vital part of lead generation for the new development. Spark’s web registration forms can be embedded onto a website, but can also stand alone. Many of our clients save the URL to the home screen on an iPad, and pull it up in seconds whenever they need to register a new contact.
Unique Use Cases
Project Launch Emails
- Many developers use registration forms on their company page, as well as on the website for the actual project. This allows them to collect buyer data from multiple sources, and the buyer data can be used to send out notices about future projects to an existing database of interested contacts — this can help kickstart the lead generation on the new development.
Purchaser Surveys
- A very useful method to gather more accurate data about your buyers is from purchaser surveys. Designed using Spark’s registration form functionality, these are typically sent out via email after purchase, and collects information such as where purchasers first heard about the project, number of residents in the household, demographic information, and other relevant information so that you can build out accurate buyer profiles.
Interest Confirmation / Qualifying Prospects
- Often, the lead generation campaigns run a while before the project marketing actually starts. In case contacts’ interest has changed, it can be a good idea to send out a confirmation email to qualify prospects, making marketing more effective. A simple form with one field — email — can be set up so that the field auto-completes. The contact only has to click ‘confirm’ to show that they’re still interested in the project, and your sales team can take it from there.
Signing up for Multiple Projects
- Many developers use ‘general interest’ registration forms on their website, and reach out to the entire database when they have a new project to announce. Your team can also set up the form with options for different projects, so that contacts can specify which projects they are most interested in. Spark can help your team customize the form so that these leads are submitted to the right project, making it easier to keep them organized for the different teams.
Registration forms are an essential tool in your project marketing toolset, providing a flexible method to capture leads and sort them for follow up. Effective management of your contacts from the get-go allows your team to stay on top of the most qualified prospects.
How does your team use registration forms? Let us know in the comments!
