Spark x Hauzd: An Immersive Integration
Facilitating Daniels Real Estate Reinvention of the 3D Real Estate Experience with Spark & Hauzd
At a time when the digital engagement experience matters most, our client, Daniels Real Estate has reimagined the 3D real estate home tour experience for their newest project: Graystone Condominiums in Seattle.
In partnership with Hauzd, a software platform that brings new construction projects to life in interactive 3D, Daniels Real Estate harnessed the power of Spark’s seamless integration options to elevate the touring process and test a real-time reservation system never created before.
Potential buyers will be able to immerse themselves virtually into the condominium’s one-of-a-kind experience from the comfort of their own homes. Guided by an agent if preferred, they will be able to explore the building’s sophisticated architecture and interiors through photorealistic renderings and backgrounds that truly reflect the living experience at Graystone, allowing them to envision their life in each individual unit by virtually ‘stepping’ into them. Visitors will be able to compare key data across units, explore the surplus of benefits the building has to offer including the neighbourhood and surroundings, and take their preferred unit off the market by placing a reservation.
Conscious of the unprecedented times in which we are living, the team at Graystone built upon the reliability, flexibility and control that Spark and Hauzd enabled them with. Luis F. Borrero, Senior Project Manager for Daniels Real Estate and co-creator of the experience, shared with us: “With go-to-market technology you want to be on the leading edge, not the bleeding edge. Building on a reliable solution that our brokers were already familiar with helped us invent only in the areas worth taking risks on.”
Graystone’s Sales Center will leverage the robustness of both systems to empower a seamless sales process where visitors will be able to immerse in AR/VR experiences powered by Hauzd and sign Purchase & Sale agreements directly through Spark. Borrero further recognizes the advantages this will offer brokers, stating “given the way Spark allows price changes as percentages and in bulk, the integration will help us coordinate price adjustments depending on the velocity of sales and strategy [that are] usually hard to implement and never before visualized in 3D.”
Spark’s integration abilities have been endorsed by Borrero as the standard for tech partners in the new construction arena. The integration with Hauzd allowed a revolutionary 3D front-end tool to be backed by insightful inventory management and decision-making software that can be updated and added to in real time, anywhere, by any Spark user.
Daniels Real Estate, ‘Always Exceptional, Never Ordinary’ lived up to its slogan and Seattle’s pioneering culture by introducing an extraordinary new way to sell a home: “Without the HAUZD + SPARK integration we would have simply not taken the risk”.
Background on Hauzd
Hauzd is designed to change the property buying process for the better, using live 3D graphics to deliver dynamic and interactive experiences. In addition to being “visual”, Hauzd is an e-commerce storefront platform for new development real estate, allowing for integration with third parties, and hosting a lead generation model.
Every project that Hauzd takes on is executed in a way that produces a completely immersive representation of the client’s real estate new development. Huazd owns an engine that was designed and optimized for architectural visualization which means more flexibility, lower costs, and less production time for their clients.
Background on Spark
Spark provides real estate developers and their Sales and Marketing teams with a comprehensive software platform that consolidates project data alongside various processes required during the pre marketing and sales stages of a New Development project.
Spark’s platform has become an essential tool for successful project sell outs on over 1000 projects across North America and the world, continuing to evolve as a platform alongside the needs of the market.
Not only does Spark digitize the deal writing and signing process for high volume sales programs, it enables teams to generate brand and project awareness during early registration phases, and allows sales teams to move inventory more efficiently through the softwares industry tailored CRM, Inventory Management and post sale commission, deposit, and document tracking features.
