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SparkThinking

Thoughts on human-centric marketing in a digital-driven world

Is your advertising slowly killing your business?

Is your advertising slowly killing your business?

With digital marketing becoming increasingly annoying, consumers are seeking information from other avenues.
Go to the profile of Gisella Tan
Gisella Tan
Oct 18, 2019
The Timeless Lessons of “Start with Why”

The Timeless Lessons of “Start with Why”

“Brand” and “leadership” are subjects so frequently talked about, it feels like there’s always some new keynote speaker, book, or article…
Go to the profile of Peter Huang
Peter Huang
Oct 17, 2019
Brands need more empathy in the age of MarTech

Brands need more empathy in the age of MarTech

Being a consumer in today’s modern world is, frankly, a frustrating experience.
Go to the profile of Gisella Tan
Gisella Tan
Oct 16, 2019
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