If you’re a small nonprofit, you should start a YouTube channel. Initially, there are a lot of reasons not to do this. You might have a small staff, so you don’t have the people or expertise to create videos. You already have a lot of work on your plate, so you don’t have the time to invest. And you’re likely on a tight budget, so you don’t have the finances for video production.
But those challenges are exactly why you should invest in YouTube for your marketing and fundraising. I’ll explain this more in the article. Here are 5 reasons why small nonprofits should create videos on YouTube for growth.
- You can reach a new audience that is primed to learn and act.
- You can demonstrate your expertise and authority.
- There’s low competition, not a lot of nonprofits are doing it.
- It doesn’t need to be high production value — authenticity will benefit you.
- The content itself can be repurposed into many forms and actually saves you time.
Now lets jump into each of these reasons.
1. YouTube Will Help You Reach a New Audience
For any nonprofit to grow its supporter base, it needs to find new audiences. You have your…
