Giving Tuesday Marketing Strategy for Small NonProfits
Don’t ask for donations. Here’s what to do instead.
GivingTuesday is coming up, and like every other nonprofit, you’re trying to take advantage of the holiday to raise as much money as possible. So you’ve got your emails prepped, your social media post scheduled, your website banners ready to go, and maybe even some ads you’ve invested in. But is it all really going to work?
If you’re a small nonprofit, I’m going to guess that you haven’t had much success from previous GivingTuesdays. But every other charity is doing it, so you might as well give it a shot again this year, right?
You should do marketing on GivingTuesday, but not the way you’ve been doing it in the past, and not the way every other nonprofit is doing it. I’ll show you a slight shift in your communication and strategy that will give your small nonprofit some big results.
What is Giving Tuesday and How Did It Start?
GivingTuesday was created in 2012 as response to consumer-driven holidays. After Thanksgiving, there was Black Friday. Then over the years, other spending days popped up — Small Business Saturday and Cyber Monday. Following a weekend of consumerism (ironically after a day of gratitude), GivingTuesday flips the…
