How Burger King’s Unconventional Tactics Are Winning The Marketing War
Shirt sponsorship, video games and free food
In 2019, the Burger King Marketing Executives hired a firm to help with their marketing strategy.
First, they started liking tweets from 2010 from people with massive Twitter followers. The Twitter Influencers like gaming superstar NadeShot and YouTube superstar Casey Neistat had tweets from 2010 that no one else had liked, interacted with by the official Burger King account.
Sean Kernan did a brilliant piece on it here. Through this, they utilised the influencers to reach markets for minimal cost. This campaign was an exploit-marketing entry and was exceptionally successful at increasing the reach of the company.
The same marketing firm also convinced the company to invest in the sporting market to gain exposure, but they did it uniquely. Traditionally, big brands will reach out to star athletes and get them to endorse their brands. They use that…
