How Burger King’s Unconventional Tactics Are Winning The Marketing War

Shirt sponsorship, video games and free food

Leon Purton
Sep 29, 2020 · 6 min read
Photo by Charisse Kenion on Unsplash

In 2019, the Burger King Marketing Executives hired a firm to help with their marketing strategy.

First, they started liking tweets from 2010 from people with massive Twitter followers. The Twitter Influencers like gaming superstar NadeShot and YouTube superstar Casey Neistat had tweets from 2010 that no one else had liked, interacted with by the official Burger King account.

Photo by Emilio Garcia on Unsplash

Step 1; Buy shirt sponsorship in June 2019.

Burger King approached Stevenage FC in June 2019 deliberately. They took out a shirt sponsorship contract that took a 2-year deal through to the end of the 2020/21 season.

Photo by JESHOOTS.COM on Unsplash

Step 2; Start the #StevenageChallenge in October 2019

On the 17th of October, a few months later, both Burger King and Stevenage FC announced the #StevenageChallenge.

  • Stevenage FC shirts have sold out in all markets.
  • The #StevenageChallenge recently started trending on Twitter again, 1-year after the campaign launch, coinciding with the release of EA Sports FIFA21 game.
Screen Grab from the Design and Advertising Awards page
The #StevenageChallenge took off and showed the genius of the Burger King strategy: Source YouTube

Sparks Publication

An accumulation of ideas that provide an opportunity to…

Leon Purton

Written by

Inspired by life. Leadership, Growth, Personal Development. Engineer and Sports Enthusiast. Top Writer in Leadership leonpurton.com

Sparks Publication

An accumulation of ideas that provide an opportunity to transfer a spark from one persons mind, to another persons soul. Leadership, growth, productivity and personal development.

Leon Purton

Written by

Inspired by life. Leadership, Growth, Personal Development. Engineer and Sports Enthusiast. Top Writer in Leadership leonpurton.com

Sparks Publication

An accumulation of ideas that provide an opportunity to transfer a spark from one persons mind, to another persons soul. Leadership, growth, productivity and personal development.

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