Image by André Santana from Pixabay

What is Your Catchcry?

As a leader, you need one, and I’ll help you find it.

Leon Purton
Jul 10, 2020 · 6 min read

I recently began to think about catchcries I have heard in recent times; the Me Too movement, Black Lives Matter, and the one that made me wonder — Make America Great Again. Is it any greater than it was a few years ago? Probably not. Was the catchcry effective? Absolutely.