Word.
Naming the unnamed in culture
Every day at our Daily Culture Briefing, we discuss, debate and comment on culture. In these conversations, our language organically evolves as we track trend patterns across a variety of industries. “Word” is a weekly snapshot of the top five trends in cultural semantics, or naming the unnamed.
Beautifood
Food prized for its beauty and highly instagrammable appearance, such as kohlrabi, a vegetable that blends broccoli and cabbage in taste, with the desirability of kale.
C-Spanning the Universe
A way to become the ultimate armchair explorer — experiencing everything by going absolutely nowhere — thanks to continuous live feeds of space on NASA TV.
Lost Sauce
Unearthing former, but not forgotten, flavors of food, beverages and even medicines to meet the desire for beloved nostalgic tastes.
Green Scream
Content that exploits a public personality’s unfortunate choice of green clothing and replaces it with other imagery. Just like Hollywood replaces green screens with digital backdrops.
Second Life Packaging
Packaging designed to take on an additional role after its original use has been exhausted, like lollipops that are reborn as plant life.
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