Measuring Brand Performance in Post COVID Era

Do you know what’s your brands’ position in the market now after the Covid-19 related disruptions in trade? The two-month-long lockdown rapidly changed consumer behaviors as the markets battled the disruption where people switched brands, places of purchase, etc. In many instances, traditional retail stores ran out of stocks, while new modes of distribution emerged.

In light of this context, the burning question is how can brands measure their share and position in the market. Traditional ways of retail audit won’t be able to give the big picture in unusual times like these. However, tracking consumers through their purchase data can give better insights than any other data. Do reach out, if you are interested in finding on how your brand is faring against the competition through a cost-effective, island-wide consumer panel.

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