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Trends in Branding and Marketing for 2021 — Using Brand & Marketing Tech in a Purpose-Driven way
6/8 — Purpose-driven use of Marketing Technology
This is the sixth of a series of articles in which we discuss trends impacting the world of business, viewed from the lens of branding and marketing, interpreting desk research specifically for 2021. In this article, we discuss the use of marketing and branding tech for creating and building Purpose-driven Brands in 2021.
Welcome back!
In this series of articles, we offer advice for anyone with a strategic responsibility for marketing, branding, design, or marketing technology — to navigate the playing field and have an impact on the world around you after 2020.
Read the introduction to this series of articles here:
In the second article, we discussed uncertainty and current prevailing philosophies or ‘the ideas lying around’. Read article 2 here.
