On-demand audio consumption surpasses linear consumption.

According to Edison Research’s study, Americans now consume more on-demand audio than linear audio. The Edison Research graph below illustrates the gradual but consistent decline in audio consumption over the past eight years, in favor of streaming platforms.

In the second quarter of 2023, 50.3% of audio consumption time was spent on “on-demand” content, compared to 49.7% on “linear” (radio) content.

As a reminder, in its May 2023 study on the French market (“Global Audio” study), Médiamétrie also highlighted the continued growth of “live” and “on-demand” digital audio as well as podcast consumption, with nearly 20 million monthly listeners.

For publishers and media groups, this exponential interest in digital audio, particularly podcasts, is an opportunity to be considered as a significant audience and revenue driver.

In this regard, podcasts are noteworthy: The exponential interest they generate is increasingly enabling publishers and media groups to offer a true audio offering, supported by an editorial and distribution strategy.

The use of web distribution allows publishers and media groups to move beyond consumption solely tied to listening platforms, while leveraging their expertise: creating, retaining, and growing an audience around high-value content.

Voxeus supports leading content publishers (Le Figaro, Le Parisien, Le Monde, Elle, etc.) in this strategy of audio distribution and monetization