Hair Brightening: Spate Trends Spotlight #2
Hair color trends + Skin brightening trends = Hair brightening.
Ok ok, we all already know that hair color has been big for the last few years. We’ve also known that eye brightening and skin brightening products have been trending.
Enter: consumer searches for “Hair Brightening”
The Spate Facts
Interest for hair brightening is growing +11.8% since last year, but it’s still quite small in volume (only 5K searches per month) — so this is a very early stage trend. It’s not yet owned by any brand, which indicates organic demand, and search interest is mainly driven by hair brightening sprays (+45% increase in demand since last year).
The Spate POV
It’s a low volume trend but seems to be based on organic consumer demand (ie a real consumer desire) and ties in well with other color-related hair trends, such as purple shampoo — so this is a promising trend for any brand in the space that wants to get ahead. We’ve seen trends (ie masks) trickle from the Skin Care category to Hair Care, and brightening could be another one to add to the list. Look to eye and face brightening products for inspiration if you’re considering marketing or innovating on hair brightening solutions.
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