Hydration: Spate Trends Spotlight #6
Last year, consumers were searching for solutions to dryness. As they’ve become more educated on solving for this concern, now they search directly for the solution — hydration. But they’re searching for “hydrating” solutions across everything.
The Spate Facts💧
Consumers are seeking hydrating solutions +18.7% more than last year (186.9K average monthly searches). This benefit is being searched alongside a wide range of product formats, including foundation, primer, hair masks, lip oil, lotions, cleansers, creams and serums. Search volume is still quite low for products such as hydrating foundation, but growth is high at +40% since last year.
The Spate POV💧
Consumers are thinking about hydration from a more holistic perspective. Hydration provides consumers with a fresher look, and this benefit can be applied beyond skin care. Go beyond the usual suspects for hydration (ie lotions and creams), and think about how it can be applied to other areas such as cosmetics, grooming, and hair care.
We use machine intelligence to spot the next big trend in beauty. Stay on top of the trends at www.spate.nyc.
