Wet Lips: Spate Trends Spotlight #4
Matte and glittery lips are out; glossy lips are in.
The Spate Facts 👄
There are not many styles currently trending in the world of lips, but glossy lips are in demand. Searches for lip gloss has been trending over the past year, and is continuing to grow at +19.9% (118K monthly searches). Lip oil is also taking off at 23.2% (31K monthly searches). In lip oils, Nyx and Clarins are the top associated brands, but Nooni and Steve Laurant are showing high growth.
The Spate Facts 👄
Lip gloss and lip oils have been trending at a safe rate over the last few years, but it’s important to note that they’re seasonal trends — peaking every December. If you’re working on your holiday content, make sure to tie in this sleek wet lips look. And if you’re launching or promoting any lip glosses or oils, be sure to highlight flavors and colors that tie in to the holidays, ie cinnamon.
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