MYRO: Spate Brands Spotlight #1
Rising stars are trends that show high growth, and are likely still lower in search volume. They are risky and most consumers probably don’t know about these brands…yet. They may be low on awareness at this point in time, but these brands are demonstrating high growth in searches within a short period of time, and continuing to grow beyond launch — which indicates strong potential. In this edition, we’re spotlighting: Myro.
Myro is a refillable, natural deodorant. The brand describes itself as using the purest ingredients and having high standards for “keeping weird stuff out of [their] product and off your skin. Their eco-friendly approach is said to reduce plastic by ~50% with every pod. On top of all that, they also bring a fun new design approach to the deodorant category.
The Spate Facts:
On average, Myro gets about 11K searches per month but growth is extremely high — at +21,329% since last year. There aren’t many searches for it beyond the word “deodorant”, which demonstrates that consumers are still in the very early awareness stages.
The Spate POV:
Though very early stages, this high growth demonstrates strong potential for this brand. The brand is focused on natural and sustainability, which is aligned with consumer needs. The brand is seeing strong launch growth, but didn’t see immediate drop off post-launch, which is very promising. We think this is definitely a brand to keep an eye on.
We use machine intelligence to spot the next big trend in beauty.
Stay on top of the trends at www.spate.nyc.
