Self Tanning: Spate Trends Spotlight #1
SPF may be on trend, but Americans are still chasing the perfect tan.
With the rise of SPF and sunscreen, we thought maybe Americans would be ready to embrace the “pale” look — but the data has proven this theory to be wrong. As consumers add sunscreen into their daily routines, they’re increasingly turning to self tanning products.
The Spate Facts
On average, there are 1.3M searches for self tanning products every month and interest has grown +19.8% since last year. Brands like Loving Tan and Zoom Tan are owning this trend, but keep an eye on Isle of Paradise which has grown +738.9% in consumer interest since last year with its tanning drops and mousse products.
The Spate POV
We’re especially excited about tanning drops because they’re meant to be mixed in with serums and moisturizers — enabling consumers to customize and add to their routines. The use of drops are a great concept that could be applied to other beauty-related products beyond tanning solutions.
We use machine intelligence to spot the next big trend in beauty.
Stay on top of the trends at www.spate.nyc.
