Real Estate Lead Generation Through Map Search

Let’s start with a fundamental problem: how to get real estate leads.

What do you call someone who visits a real estate agent or brokerage website? A lead? No, they are just website visitors. What do you call someone who visits one of these websites and engages deeply with the home search process? That is a lead.

Using websites as part of the real estate lead generation process is pivotal, and it’s important not to forget the early stages of conversion from visitor to lead to buyer.

An article from a few years back on RealtorMag explains how important lead definitions are to realtors. They also point out that 64% of home buyers buy from the first agent they talk to. When you have an anonymous visitor on your website you have an opportunity to engage them, ensuring they contact you first.

How can map search innovation influence real estate lead conversion?

Look familiar?

This is an example of a simple map of homes with predictable results. Click a home to see the size, price, # of bedrooms, etc. Maybe the map can even show you where parks and points of interest are located near homes. This is a missed opportunity. People use the map search to understand the context of homes and their locations. To fully engage website visitors, the map search must be able to answer questions that people care about.

It’s 2016, maps can do more.

Spatial uses over 30 sources of social data to understand and categorize each neighborhood based on the personality of the people who are there. We can accurately identify hip, foodie, artsy, and family friendly neighborhoods. Home buyers increasingly look to live in areas based on their unique personalities, Spatial’s map tool can help them find the perfect spot.

Potential clients can explore areas of a city, see what the feel of a neighborhood is, find restaurants and attractions nearby, and even see what their typical experiences may be like. With all this information at their fingertips, clients can better discern what they want and become more invested in properties they are viewing, ultimately becoming better leads.

Real Estate Websites:

Real estate websites using Spatial inside their maps are positioning themselves as local experts before they even speak to prospective buyers. This expedites the online search experience and increases the customer comfort level while making one of the most important decisions in their lives.