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The Spatial Web

The next dimension of the internet

The world is your interface…

The internet evolves in versions.
Many of us are familiar with the old narrative of Web1, Web2, and Web3 (and perhaps even Jack Dorsey’s presumable troll of “Web 5”)…

But what about Web3D? What about Web360?
What if the internet could leap off our flat screens and into the physical world. From 2D to 3D.

Sure, it’s been right around the corner since the 1970’s ten tonne VR headsets with cables akimbo. But here’s where we’re at today:

What about Web3?

Web3 is cool.
I love building and using Web3 apps and have no doubt that blockchains, cryptocurrencies, and NFTs are here to stay.

However, the Spatial Web is more than this. It encompasses both digital content such as NFTs, as well as physical content like trees, documents, and even the kitchen sink! The Spatial Web includes both ‘bits’ and ‘atoms’.

The Spatial Web = ‘bits’ + ‘atoms’

What about the Metaverse?

‘The Metaverse’… is every-ephemerally around the corner. In 2022, every crypto indie-hacker can duct-tape together their own “metaverse” (lowercase intended). And unfortunately, the term has both: devolved to simply mean a cartoon-like 3D world; and pluralized to in fact be hundreds of discrete islands of imagination. Additionally, and most importantly — there is circa zero adoption: the metaverses are deserts.

The Metaverse is a desert —unpopulated, and empty of meaningful content.

There is no singular metaverse. Nor is there interoperability between these worlds. Hence, the Metaverse does not exist.

The real Metaverse — look familiar?

The “Real” Metaverse

At Spatialist, we are building the Metaverse of the real world — the ‘brick & mortarverse’ if you will. We are ‘webifying’ the world to build the Spatial Web — the internet addressing system for objects & space in the physical world.

Unfortunately, standards are yet to emerge for this. So, we are not here to try to convince the world to use our particular island of tech. Instead, we are adopting the best open viable options du jour — building upon what3words, and setting our sights on remaining interoperable with all serious players in this space (pun unavoidable) — be they Apple, Google, or Meta.

Our Focus at Spatialist

At Spatialist, we’re building the tools for Spatial Content and Commerce.
We enable internet-addressable content (media, files, links, data) to be located in physical space. Not only can content be placed spatially, it can also be interacted with as such. And as commerce is a major mode of interaction, of course we enable this.

And where do we implement this?
We offer it as a value-add to established businesses with customers.

Yep, we’re going straight for enterprise — no need to build from zero, we’re simply adding a 3rd dimension to established businesses.

At Spatialist, we’re building the enterprise tools for Spatial Content and Commerce

For example, eCommerce stores like those built on Shopify; currently these offer a flat shopping experience of between 5 to 16 inches (depending on mobile or desktop screen size). In lieu of this, the Spatialist toolkit (e.g. a Shopify plugin) can bring the shopping environment off the screen and into physical space. A potential customer for a designer handbag could peruse a boutique collection from her garden via her mobile phone in an Augmented Reality experience that emulates a stroll down the Avenue des Champs-Élysées.

Meanwhile, at the other end of the spectrum, a brick-and-mortar business like an Ikea store has limited hours of operation, and requires customers to travel to visit them. By integration with the Spatialist toolkit, a potential customer can browse armchairs from his empty apartment, visualize them in situ, purchase them at all hours, and order delivery to the exact location in the room he has picked out for each chair.

In both of these examples, the handbag and the armchairs will come with information like delivery tracking, warranties, provenance, and care instructions, inherently linked to their ID. The value of the Spatial Commerce experience thus extends beyond the initial purchase, throughout the lifetime of each item.

In this way, both eCommerce and brick-and-mortar stores can add new dimensions of user empowerment and value addition to their shopping experiences by upgrading to Spatial Commerce (sCom).

Property Management, Spatially

How to invite people into the Spatial Web?

How will the digital desert turn into an oasis filled with life?
Probably not by just building it and waiting for the masses to arrive. Rather, by integrating seamlessly with established tech players with vast reach and audience buy-in. Hence, enterprise tools for sCMS and sCom.

Spatial home management? Integration with Airbnb and

Spatial office organization? Integration with Notion, Monday, and Confluence.

Spatial Commerce? Integration with Stripe, WooCommerce, and Shopify.

Spatial Social Media? You bet — from Twitter to TikTok.

Spatial NFTs? Of course — through integration with major crypto wallets and block explorers.

The world is your interface. Hardware is just the wiring.

Pipe Dream or in the Pipeline?

This is happening, folks.

The Spatialist team is building the toolkits for enterprise integration of the Spatial Web. We’re working in vast green space; from a blue sky full of ideas, our feet are firmly on the ground. We are connecting the internet with geographical space, point by point, cubic centimeter by cubic centimeter, code push by code push.

Join us!

About Spatialist

Spatialist offers enterprise tools for companies to enter the Spatial Web.
With out Spatial Content Management System, and Spatial Commerce Tooling, your business can offer customers unique experiences that literally leap off the screen.

Join the journey

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Rafael Hoekstra

Rafael Hoekstra

Long on crypto, short on sleep, writer on Medium |