5 Must-Have Rules For Writing Professional Emails That Work

Writing Emails Can Be Tricky. These Rules Will Make It Easier.

Photo by Austin Distel on Unsplash

Email marketing. Email etiquette. Email campaigns. Everything is being communicated via email nowadays. There are approximately 4.5 billion email users worldwide, according to studies with those numbers rising to 5.6 billion next year.

We don’t intend on taking too much of your time, so we’ll keep it short and sweet.

1. Keep it brief: Emails should never be essays. Get to the point, share your idea quickly and present your offering with perfect grammar, the right tone of voice and conviction.
2. Have a clear subject line: Clarity is everything, and this can be achieved just for a straight-to-the-point subject line. A great subject line should be a line that explains a) the purpose of the email & b) the call to action. Check out this method on writing subject lines here. It’s gold.
3. Focus all your text on the reader: In case you need reminding, let us say it again: you are writing an email that is more to do with their goals, than your goals. Well, at least that’s how it should read.
4. Have a call to action: And place it at the beginning and at the end of your email. Throw in a subtle mention of what you would like to get from this email in the first few lines and go in for the close at the end. CTAs give meaning to important emails. Without them, we email in vain.
5. Use the simplest vocabulary: In other words, speak like a human being. Too often, we email like robots and expect human responses. While we should avoid the danger of coming across unprofessional, we should also make sure we are not needlessly showcasing our ability to use a thesaurus.

We’re building something that will change email forever. Our AI framework will help users write the right email, to the right person using the right words. We are on a mission to make email work better, before you press Send. Share this article with anyone who may need to read this.