Special Sauce
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Special Sauce

Copywriting That Gets People To Buy

Photo by Yannick Pulver on Unsplash

Great direct response copywriting is like a mirror. A skilled copywriter can make us see ourselves in their copy. It almost feels like they’re typing our thoughts back to us.

Most marketing isn’t created by skilled copywriters. Pay attention to the websites, emails, and ads you come across each day and you’ll notice “I”, “we”, and “our” used far more than “you”, “your”, or “yours” throughout the copy…

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