Ad Optimisation for the Future

Hanne Moerch
Specle
Published in
2 min readJan 10, 2018

Since 2010, global advertising spend has increased steadily — the UK is the 5th largest producer of printed products, of which magazine publishing guarantees the largest return on advertising investment. In the first half of 2017, UK digital outdoor ad spend increased by 53 million compared with the first half of 2016. Digital outdoor advertising reaches 57% of the UK population, and generates 2.4 billion viewed impressions every two weeks.

The fact that advertising spending is increasing, does not mean that your prepress spending should. At Specle we have been working to perfect the way you work — letting you save time, save costs, and easily deliver verified ads across print, digital, and outdoor platforms.

We now offer Send Bundles to help you reach your target every time. Bundles are valid for 12 months so that you get the most value out of your Specle experience regardless of monthly fluctuations:

All prices are subject to VAT.

Another improvement we have made is the release of an expanded and updated help page to better guide you through the prepress process: help.specle.net.

To shorten your workflow, you can consider our premium services:

  • Specle Colour automates your workflow. The service includes automatic fix-ups, high-quality colour conversion, and delivery. £40+VAT per ad.
  • Specle Pro provides you with high-quality, end-to-end service from our prepress technicians for stress-free ad delivery. £45+VAT per ad.

If you would like to trial any of our services, or discuss the best option for you, please call us on +44 (0)207 871 3555 or email us at sales@specle.net.

Lastly, we would like to thank you for your business, whether you are an existing or a soon-to-be customer, it means the world to us.

Happy new year!

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Hanne Moerch
Specle
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Prepress Technician @specle