How to improve your ad management as a publisher (Condé Nast case study)

Are you currently dealing with complicated manual workflows? Maybe your ads are arriving via multiple channels? Or they fail against your specifications — the wrong size, the wrong colour profile, and the wrong export settings? Providing the best prepress support for your agencies and advertisers can be a time-consuming and costly process, yet getting it right matters.

Condé Nast Britain used to have these workflow issues too. They were dealing with:

• a manual workflow to process ads arriving via multiple channels
• ads failing against specifications
• high level of support requests

At Specle we help publishers streamline and automate their ad management. Working with Specle, Condé Nast Britain got an automated workflow to process ads that were delivered via an ad delivery portal, a validation process for every ad, and a Specle prepress team.

“Specle really has made a world of difference to us.”

Sarah Jensen, Production Director, Condé Nast Britain

This partnership has freed up time and resources, established an easy-to-use solution for advertisers, and ensured a dedicated Specle team offering prepress support. Their portal can be found at adportal.condenast.co.uk.

To read more about how Specle and Condé Nast Britain are working together, click here.

More importantly, to find out how Specle can help you achieve the perfect workflow, email us at sales@specle.net.