Outdoor advertising is part of the future — make it simple

Hanne Moerch
Specle
Published in
2 min readApr 12, 2018

In the UK, digital outdoor advertising generates 1.2 billion viewed impressions every week. It is no surprise that smart companies use outdoor advertising as a means to reach more consumers. In 2018, “digital [outdoor] alone will be able to reach 50% of the population.” Messaging can be tailored to real-time events, and used in locations to target whole urban populations, travellers, or event-goers.

If you’re running outdoor campaigns, you know that supplying artwork via email incurs a whole host of uncertainties. Do you have proof of delivery? How will your artwork display? Can you update your artwork easily? What about your special instructions? How many emails are necessary to communicate these details?

Spending less time on emails means you get to spend that time elsewhere, where it can make a huge impact on your business. With Specle you can easily share previews with all your stakeholders, deliver artwork safely with audit trails, and replace and repeat artwork when you need to. Since 2016, we have worked with key media owners and agencies to develop solutions to your problems. This means you can complete your work with ease, and when you need a support team we are there to answer your questions.

Bring peace of mind to your campaigns and deliver your artwork at specle.net We work with media owners like Primesight, Clear Channel, JCDecaux and Kong Outdoor.

Want to know more? Contact us.

--

--

Hanne Moerch
Specle
0 Followers
Writer for

Prepress Technician @specle