Streamlining workflows and managing campaigns through Specle (McCann case study)
Is your business juggling separate processes for colour conversion, validation, and delivery of campaigns, with no way to connect to your internal workflow?
As a large studio you will most likely have restrictions in the form of time and the scalability and support of your plug-ins. With your extensive production output, ensuring colour conversion, validation, and delivery can be an extensive process. Why not try a workflow that lets you manage your campaigns and integrates with your existing studio systems?
Prior to their partnership with Specle, McCann UK were facing:
- Separate services for colour, validation and delivery
- Time-consuming validation
- Unreliable ad delivery services
McCann wanted a service that could facilitate distribution needs and develop a tailored workflow solution. Specle’s powerful API connected their internal systems to the Specle validation and delivery platform, a connection which also allowed them to integrate with proofing machines, and third-party vendors, such as the file-sharing service Egnyte. With the 2016 release of Specle Colour, McCann could add colour conversion to their Specle workflow, ensuring high-quality, consistent output.
“The benefits of Specle’s intelligent approach to automation and integration can be seen throughout our production process.”
Phil Turnock, Global Studio Technology Director, McCann Worldgroup
McCann’s partnership with Specle has freed up resources to invest in ideas for their brands, and ensured piece of mind in the knowledge that future expansions and adaptations in their workflow will be supported.
To read more about how Specle and McCann UK are working together, click here.
More importantly, to find out how Specle can help you achieve the perfect workflow, email us at sales@specle.net.
