Supporting growth for outdoor media owners (Primesight case study)

Do you wish there were easier ways to receive artwork, retain a comprehensive overview, and provide better customer service for your clients?

Primesight is one of the leading outdoor media owners in the UK. With over 20,000 advertising sites and clients wishing to optimise impact by specific live dates and locations, Primesight requires a dedicated portal to manage their incoming ads and retain specific information about each artwork.

Prior to their partnership with Specle, Primesight were experiencing issues with:

• Managing multiple ad delivery channels
• Pairing special instructions with incoming ads
• Supporting an expanding product portfolio

In 2016, Primesight partnered with Specle to set up a portal to host specs, validate ads, allow clients to easily include special instructions and preview ads, as well as outsource customer support to Specle’s team of technicians. This optimised the workflow for all four of Primesight’s digital environments: Cinema, Airport, Roadside, and InLinkUK.

“Specle is a really easy-to-use system for clients and it is perfect for streamlining our content delivery.”

Olivia Pearce, Digital Scheduler, Primesight

Specle’s comprehensive solution continues to make outdoor ad management smarter, and frees up time and resources for Primesight to invest in new projects, such as increasing their range of advertising solutions.

To read more about how Specle and Primesight are working together, click here.

More importantly, to find out how Specle can help you achieve the perfect workflow, email us at sales@specle.net.