Spero Ventures
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Spero Ventures

Photo by William White on Unsplash

How Entrepreneurs Can Build Product-Led Communities

Lessons from founder and community leaders who’ve built Product-Led Communities before.

What’s a Product-Led Community?

This model can improve customer engagement and experience by 10X or more.


Where to Start: Why & Who?

Community as a strategy

Community building principles

Find the kindling

Build alongside your community

Building your community is a mindset that can shape not only your community, but also your entire product.

Meet people where they are

Community managers should aim to design an experience that gets members to a place where they feel safe as soon as possible.

Is your community a playground or a town square?

Is your community about your product or about the world around your product?

Trust: Setting norms, traditions, and modeling your ideal user

As your company and community scale, where should community sit in the organization?



News, podcasts, and insights from Spero Ventures.

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