How Startups Can Build a Sustainable Future

Hint: Make your product awesome

Marc Tarpenning
Spero Ventures
Published in
5 min readJul 1, 2020

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Copyright : Weerapat Wattanapichayakul

When I talk to entrepreneurs in the sustainability space, especially those building consumer products, I often see the same mistake: Their products and go-to-market strategies are focused on people who are already committed to reducing their environmental impact. They’re targeting the small segment of people who’ll choose a product…

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