How festival organizers can differentiate their event
There aren’t many things in life that compare to sipping a delicious brew in the sunshine. Beer festivals bring this simple pleasure to all corners of the US and the globe. In 2017 alone, there were over 100 beer-centric events held in just Colorado. It’s no surprise that the festival market is expanding just as quickly as the brewing market itself, which has grown over 700 new breweries in just the US during 2017. With so many events happening, how does a small festival stand out? How can they compete for the best breweries when there are a half dozen competing events on the same weekend?
At the Beer Marketing and Tourism Conference (BMTC), Scott Vitale (Spigot Labs) and Ryan Evans (Bruz Beers) will present their unique perspective on how festival organizers can differentiate themselves. Ryan and Scott will share some of what they’ve learned in the three years they’ve been producing the Belgian Brew Fest in Denver. Come learn what’s working for them from tasting technology to marketing and staying true to their brewer community.
Link to the slide deck here.
What are your tips for attracting the best vendors and suppliers to your festival? We’d love to hear your stories.
