Marketing and Sales: The Love Affair
There is a very strong connection between marketing and sales. No one can deny it, even if you may disagree when it comes to the type of relationship.
Some say sales is the one that dictates the work that needs to be done by the marketing team. Others state the opposite. Some companies, especially smaller ones, believe they don’t need a marketing department, only a very good sales department with a hunter attitude to make the calls, meet with the clients, and close the deals.
On the other hand, the small entrepreneurs are so focused on the marketing side of the business, they consider sales (meaning the actual closing of the deal) part of the marketing activities. A reason for this can also be the fact most people don’t know how to sell and fear the process: meeting with the client, creating the offer, negotiating, and signing on the dotted line. It is a long and exhausting process.
Marketing seems like it is an easier avenue. You just need to make sure you are everywhere and do what everyone else is doing and people will know you and your products and services. Right? Sounds much easier and not so intrusive. You don’t need to go out of your comfort zone. Or at least, not as much as selling something.
However, the problem with this approach is that it will not get you anywhere. I have said it before and I…
