Marketing in Numbers Digest #17

Focus on Marketing Content to grow your brand

Content marketing is a strategic marketing approach that focuses on creating and distributing valuable and relevant content in order to attract and retain a defined audience and, ultimately, to drive profitable customer action.

This is why many marketers view content marketing as an essential demand generation strategy at the top of the funnel.

As more and more organizations adopt a growth marketing approach, they place more focus on extending the life cycle through omni-channel experiences. And what do they need to bring those experiences to life? Awesome and relevant content!

The most successful companies are dedicating a large portion of their marketing budget toward content marketing, as it is the best way to speak your audiences’ language and put them in charge of their buying journey.

However, what most marketers seem to forget is that quality content is part of all forms of marketing such as:

• Social media marketing: Content marketing strategy comes before your social media strategy.
• Search Engine Optimization (SEO): Search engines reward businesses that publish quality content consistently.
• Public Relations (PR): Successful PR strategies address issues readers care about, not their business.
• PPC: For PPC to work, you need great content behind it.
• Inbound marketing: Content is key to driving inbound traffic and leads.
• Content strategy: Content strategy is part of most content marketing strategies.

So, regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate.

If you are intrigued and ready to learn more, Spin Ideas can help; get in touch with us!

SPIN Ideas is a marketing strategy agency, focusing on startups and SMS. We help our clients find their place in the market and grow. You want to hear more about what we do and have monthly marketing updates, subscribe to SPIN Ideas’ Journal.