Marketing in Numbers Digest #21

Video Marketing is here to stay

We all know content marketing is an effective way to build your brand and reach your target audience. But did you know that one form of content marketing growing in significance is video marketing? In fact, 83 percent of marketers say video is more important than ever, according to a report by Demand Metric.

Video content marketing involves the use of video content to raise your profile, brand or business online. Video is usually published on either YouTube or social networks, although it can also come in the form of webinars, courses, live video, or even self-hosted videos.

Video can be a powerful way for a brand to spread its message in a way that is easily accessible to a large audience.The great thing about video content marketing is that it is becoming easier and easier to do this type of marketing effectively. The number of options marketers have means there really is something for every business, even those without traditional video recording or editing skills.

Here are five reasons why video content marketing is more important than ever:

1. Videos are a Great Way to Explain Your Product

Customers will only buy your product when they understand what it does and how it will help them. It is unsurprising that video content is such a good tool for this as the visual element helps businesses clearly explain how things work.

2. Videos Have a Good Return on Investment

You may think of video as being expensive and time-consuming to produce. But there is plenty of technology out there that makes it possible to create good video fast and without a large budget.

3. You Can Use Video in a Variety of Ways

You have plenty of options when it comes to how you use video content, so it’s easy to find a method that fits in with your company’s marketing goals.

4. People Love Video

Technology has made it easy for businesses to record video, but also has made it incredibly convenient for people to watch video content. If you aren’t creating video, you risk missing out on one of the most popular ways people consume content.

5. Videos are Great for SEO

Using YouTube to share videos that target common search terms can be a good way to get your business on the first page of Google search results. That’s because Google includes YouTube videos at the top of the page for many search terms.

As you can see, video marketing is a great way for brands to reach people. It is easier than ever before for businesses to create and share high-quality video content. If you don’t already incorporate video as part of your content strategy, then perhaps you should think about experimenting with a couple of projects.

Need help setting up a content strategy that includes video? Reach out and let SPIN Ideas discover your story and help you turn it into a marketing strategy.

SPIN Ideas is a marketing strategy agency, focusing on startups and SMS. We help our clients find their place in the market and grow. You want to hear more about what we do and have monthly marketing updates, subscribe to SPIN Ideas’ Journal.