TONE OF VOICE — how to be clear, understood and inclusive

Tone of voice is not what you say but how you say it. This encompasses not only the words you choose but their order, rhythm and pace. Rather confusingly, when seen in business and marketing, the phrase ‘tone of voice” refers to written — rather than spoken — words.
Making sure your message is clear and easily understood by your audience is imperative in any business. We invited Evelina…