Why You Need a (Marketing) Plan

Photo by Jeff Sheldon on Unsplash

After months — even years — of hard work, formulating your idea, developing your product, doing research, and returning time and time again to the drawing board, your idea finally comes to life! You create your website, open a couple of social media accounts, and then you wait. And you wait, and wait, and wait. However, clients are not coming and knocking on your door. You then go and hire a growth hacking company that probably will cost you your entire marketing budget and then some. Still the figures are not where they should be. Why?

The answer is quite simple: you need a plan. To be more precise, you need a marketing plan.

You can’t expect to release your product, tell the world how great you are, and have instant success. The same goes for buying traffic to create a community overnight; it is not realistic and will never happen.

You need to plan and act strategically.

When preparing any solid plan, you need to define your goals and keep your audience in mind. Once you have these two key elements, you can start devising a plan. The main reason for having a plan is to help you focus, remain consistent, and have a direction. Otherwise we tend to be all over the place. Often times, our actions are not connected and the results are usually disappointing.

It is also in us to be impatient and go for the end result, usually skipping (sometimes crucial) steps in the process. However, this doesn’t work if you want to build something solid. You know the old saying: “Don’t put the cart before the horse.”

Here are six reasons why you should have a plan:

  • You don’t lose your focus. You know at any time where you want to go.
  • You can better organize your time. Once you know what you want to do, it is easier to break the tasks down and place them in chronological order. Be sure to assign a deadline to each action item.
  • Delegate. Every action item needs to have a person responsible for completing the task. In this way, things will get done, and if not you will know who to chase down in order to make it happen.
  • Things occur in a logical way. Everyone who has a company wants to grow it overnight. However, anyone who has a successful company knows this is not realistic. You can’t expect your app to be downloaded 1000 times the second you launch it without doing anything to inform the market first. Spending an insane amount of money on buying traffic to your website will not provide you the type of audience you want to reach. For this to happen you need a plan and a great team to implement it on time.
  • Monitor your results. In order to see what is working and what is not, you need to constantly monitor everything. If you have a clear plan, this part will be a piece of cake.
  • Spend your budget wisely. Keep a close eye on everything you can grow and make sure your budget is under control. Don’t go and spend huge amounts of money on advertising, especially when you don’t know what it will bring you in return (ROI). Test the market first. Are you sure you can’t grow organically? Wouldn’t it be better to spend that money on improving the product or creating great content? Test everything before making a final decision.

I would love to hear from you. Do you have a marketing plan? If so, do you stick to it? Comment below or email me at: veronica@spinideas.nl. Also check out our site: https://spinideas.nl/ for more content or subscribe to my SPIN Ideas newsletter. I will email you once a month and provide an overview of my content.

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