We get this question all the time at our workshops and when we are embedded in massive transformations. It’s a fair question and one we are very eager to answer!
No, you already spending a year on BUFR; running experiments and documenting hypotheses will not slow you down.
No, you are already writing huge business cases and moving slowly with endless meetings and analysis paralysis; asking product councils to invest specific amounts of cash to test specific hypotheses will not slow you down, even if you have to fill out a few forms.
YES, you and your team go from idea to grow without passing go, without collecting $200 and without validating a problem. You spend a million dollars every time you have a brainstorming session. Slowing down a little is ok. Curb your enthusiasm.
I coach teams from the biggest (and sometimes oldest) companies on earth at www.myspinnaker.co with Jonathan and Sonja Kresojevic
I coach and invest in the smallest (and usually youngest) companies on earth at Liberty Ventures. We are currently crowdfunding $100,000 to support customer discovery, experimentation, increased access to entrepreneurship, and sharing lessons like the one above.(we are also trying to buy $250 EOY call options for ethereum, we have $5,000 to spend up front, interested?)