How to secure VPA with a 30 second elevator pitch

Yesterday, Spoke received an enquiry from a current property vendor. Not an agent — a seller…

Mr Smith (name changed) owns a rural property almost 200 acres in size; asking price — around $3 million. Last year, he listed his property with a local agent and agreed a marketing package that included portal ads on Domain and Realestate.com.au as well as ad space in the local newspaper.

The outcome? Not a single enquiry.

His property is a unique offering — targeted at buyers with deep pockets. However, after considerable marketing spend, zero enquiries is a tough sell.

The other day, Mr Smith was passing through the local town when a quad bike approached. He explained how things had gone. The rider, another real estate agent, told Mr Smith he needed to expose his property to people in the high-net worth areas of Sydney and interstate — those looking for a lifestyle property like his. “Spoke can do that,” she said — “why don’t you give it a try”?

This morning, Mr Smith personally enquired about Spoke. Once he got in touch with us, he asked his agent to get his property advertised with Spoke.

Word of mouth — it’s a powerful thing. Spoke sells your listings, your agents, your agency, and even itself.

Give your vendors the elevator pitch; tell them who needs to see ads for their property. Explain that you can make it happen, and hand over a Spoke brochure.

Yes, you read that right: this week we’ve made it even easier for you to get sellers to get on Spoke. Our shiny new brochure will tell your sellers everything they need to know about selling their property faster, and for a better price, through Spoke.

Keep an eye out for the postman — hard copies will be hitting your mailbox in the next few weeks!

Need more? Just reach out to our Support team at support@spoke.zendesk.com and they’ll send you an electronic copy you can print.