Hofstadter’s Law

Everything in business tends to take longer you expect. Product and feature launches are always delayed. Engineers will tell you a feature is easy to build. Months later you are still waiting for it. Deals always take longer to close. Procurement and red tape always seems to pop up out of nowhere.

Hofstadter’s Law: Projects always takes longer than you expect, even when you take into account Hofstadter’s Law.

You have to take Hofstadter’s law into account…twice.