I’m sure you’ve heard of Netflix but have you heard of Netflix for Bollywood? Founded by Sudesh Iyer, S. Mohan, and Subin Subaiah in 2012, Spuul is a leading over-the-top (OTT) service across Web, mobile/tablets (iOS, Android), smart TVs and Chromecast that allows users worldwide to stream and download feature-length movies, short films and TV shows in Hindi, Punjabi, Tamil, Malayalam, Telugu, and other Indian regional languages. This includes everything from free content, a premium subscription only-TV series and pay-per-view movies. Spuul currently boasts a huge 47 million strong userbase predominantly based in the Middle East, UK, North America, Australia, New Zealand, South and South East Asia and India. Spuul is headquartered in Singapore, with regional offices in Mumbai, Dubai and Australia. Future expansion plans include locations in the UK, North America, Philippines as well as Thailand.
Spuul has a unique niche market, providing Hindi content to global consumers. With that said, Spokkz (www.spokkz.com) is Spuul’s attempt at increasing the number of services for their users. Spokkz plans to use Blockchain Technology so as to disrupt the $2 Trillion USD traditional Media Industry by creating a decentralized ecosystem and marketplace where film lovers will join advertisers, stars, content creators and merchants as stakeholders. Fundamentally Spokkz will transform the media consumption business from being a purely transactional play to a community driven economy. Users will get rewarded Spokkz tokens for reviewing, sharing or recommending content and will be able to use Spokkz tokens to fund content projects of their choice. This method of crowdfunding isn’t new, but it has been proven to be effective at lowering production risks while at the same time minimizing investment thresholds, as individual investments are small yet numerous. The end goal is for Spuul to increase their range of offerings, while at the same time incentivizing users to spread virality.
Spokkz will fundamentally add value to Spuul’s platform by offering to their subscribers many more exciting options. By enabling user investment, content creation is ramped up, while the utility that Spokkz tokens provides also increases user involvement and the size and vibrancy of Spuul’s community. Spokkz truly is the future of subscription-based content distribution.
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