The 2022 Sunset Sports Media Festival

The Project

Project announced: March 2022
Project started: April 2022
Project completed: June 2022

The project centered on the inaugural Sunset Sports Media Festival, a large-scale sports media event in Zadar, Croatia, which was being organized by the Pepermint PR agency, Spona’s client. The festival was held from 9–11 June, 2022, and hosted a lineup of international sports personalities from American and European football, such as former Manchester United goalkeeper Peter Schmeichel and multiple NFL Superbowl MVP Julian Edelman, as well as a number of basketball and tennis players. These sports personalities, along with other attendees, such as Pete Radovich Jr, VP of Production and Senior Creative Director at CBS Sports, participated in panel discussions on several topics, including the competition for television viewers between American football and soccer, women in sports, and the future of the Serie A Italian football league.

The project’s goal was to raise awareness of the event in tier one sports, travel and lifestyle media in the US, as well as to establish a long-term partnership with an agency that would help the client cultivate brand value in the US and elsewhere.

The Solution

To help achieve the project goals, Spona connected the client with Famous Last Words PR, an American communications agency. By focusing its strategy on highlighting key speakers and their involvement in the Sports Media Festival, the agency was able to curate over 20 mentions in tier one sports media outlets, many of which boast millions of unique viewers per month on their websites. The agency also provided assistance for the client on the ground, and directly helped invite big sports personalities. The Festival was held again in the summer of 2023.

The Results

• 22 publications
• 2 news segments
• 3 podcast segments

About Pepermint

Pepermint is a Croatian-based PR agency that specializes in the creation and implementation of innovative projects in the fields of business, entertainment and sport. Since its founding in Zagreb in 2009, the agency has organized many notable events across the country, including the annual Weekend Media Festival, which gathers business and communications experts, as well as sports events, such as the 2015 Red Bull Air Race and the 2010 European Waterpolo Championship. It has also organized culture and heritage festivals, such as the Vintage and Dolce Vita festivals and the 2013 Terraneo music festival.

About Famous Last Words PR

Founded in 2018 in New York, USA, Famous Last Words PR is a full-service creative communications agency that provides social media strategy and management, crisis planning and communications, brand strategy, art direction and design, and influencer advocacy. With an “idea first” approach that puts quality storytelling at the forefront, the agency boasts clients across a range of industries, from food production, clothing and nonprofits to beauty and skincare. Some notable clients are Backcountry, Cooper Spirits, DYPER, Essentia Water, The Good Organization and RÉDUIT.

Testimonials

“We are extremely satisfied with the PR generated by Jen in the USA. She did a great job of marketing information that everyone wants. Thank you for everything.”

Boris Kovacek, organizer, Sunset Sports Media Festival

“We have never had middleman support like the support that we had with Spona. It’s a great support system and a good buffer; if something goes wrong, paying someone a fee to step in and help is worthwhile.”

Jennifer Peroš, Director of Talent, Famous Last Words PR

To learn more about how Spona can help you with your digital projects, visit spona.io