Unveiling the Unusual
Unravel the secrets of creative branding with Bethany Wilcox from Unusual.
In this episode of Spona Speaks, host Garry Mendez sits down with Bethany Wilcox, one of the founders of Unusual, a cutting-edge advertising creative and branding agency based in Los Angeles. Join the conversation as they explore the genesis of Unusual, the agency’s unconventional approach to marketing, and their award-winning campaigns that push the boundaries of creativity. Discover how Bethany and her team are revolutionizing the industry by prioritizing collaboration, authenticity, and the pursuit of the “unusual” in every aspect of their work.
Key Highlights:
- Bethany shares the inspiration behind starting Unusual and the frustrations that led her to pursue a new approach to advertising.
- The importance of collaboration between different functions in marketing and the need for a holistic approach to achieve optimal results.
- Unusual’s unique philosophy of helping brands “find their unusual” and stand out in a crowded marketplace.
- The significance of market research in uncovering insights and guiding creative strategies.
- Case studies including their work with the Museum of Modern Art and Liquid Death, showcasing how simplicity and creativity can drive impactful results.
- Exploring the agency’s quirky and memorable campaigns, from tarot card business cards to sending potatoes as a marketing tactic.
- The role of simplicity in effective branding, and the art of distilling complex ideas into memorable messages.
- A sneak peek into part two of the conversation, where Bethany and Garry delve into topics such as consumer obsession and the unexpected parallels between golf and branding.
Resources Mentioned
- Luke Sullivan’s book “Hey, Whipple, Squeeze This”
- More MoMA case study
- The soul of Jonathan Taylor Thomas
Stay Connected
- Follow Unusual on Instagram and LinkedIn for the latest updates and creative inspirations.
About Spona Speaks
Spona Speaks is a podcast dedicated to exploring the latest trends, insights, and innovations in the world of marketing, advertising, and branding. Hosted by Garry Mendez, each episode features in-depth conversations with industry experts, thought leaders, and innovators, offering valuable insights and actionable strategies to help businesses thrive in today’s competitive landscape.
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