Spona Speaks Episode — Young Marketer Kicks it Old School
An interview with a twenty-something marketer about the ancient (by internet standards) art of email marketing
Joshua Chin, the co-founder and CEO of Chronos Agency, is young but he’s a master of a tool that’s been around since before he was born: email marketing. In this episode of Spona Speaks, we dig into why email marketing is so effective and what are the email marketing KPIs that every modern marketer should be tracking if they want to succeed.
Email marketing continues to figure prominently in a lot of marketer’s plans for one simple reason: it works. In their company description, Chronos Agency comes right out and says, “We help e-commerce businesses boost their total online revenue by 20% to 30%.” They’re not just boasting - they’ve got the case studies to back it up.
In this episode, we cover:
- how to run split tests and analyze the data to guide your decision-making about your emails, your e-commerce website, and your brand as a whole,
- ways to do list hygiene to keep your email list full of revenue-generating leads,
- which email marketing KPIs are most commonly overlooked and why you should pay attention to them.
If all of that sounds foreign to you, don’t worry, Josh explains his success in layman’s terms, and, as he points out at the end of the episode, you can always get a free consultation from his agency, Chronos. Listen up, take note, and you’ll learn a bit from this young master of email marketing.
