Challenge From China Sweeping YouTube: Karma Is A Bitch
A new YouTube challenge is about to take off on the social media platform.
The new trend is gripping creators’ imagination across the globe after videos originating in China gained popularity in the last couple of weeks.
The challenge is a twist on the traditional make over format and involves creators transforming themselves from their every day look to one in which they might go to a party.
The creator appears at first wearing lounge wear or pajamas, maybe looking a bit like they have just got up or are recovering from a cold, only to swish a sheet or a cloth in front of the camera and to reappear in full going out look including make up, hair and outfit.
Right before the big reveal the creator lip-sinks to a line from Riverdale series “Karma is a bitch”. In the background of several videos is the song Gucci Gucci by Kreayshawn and one of the lines from the song, “gnarly, radical, on the block I’m magical”.
This compilation video shows a few challenges:
The original videos were short, around 50 seconds and were an attempt by the creator to become an online meme.
But the trend is gaining traction as a great way to get back at your haters, whether they be your exes, bullies or anyone who has put you down in the past.
Although hot in China right now, the trend is quickly seeping through to the west as well and is likely to explode in the next weeks.
Now is a good time for any fashion, beauty or lifestyle brands to catch the wave while it’s still on the up.
As can be seen from the Google Trends data from the last 30 days, search interest on YouTube began to shoot up on January 24 last week.
Since then the trend has developed and continued to increase.
Now it’s five most popular countries according to YouTube search interest are Turkey, Sweden, Philippines, South Africa and Bulgaria.
But the Karma Is A Bitch Challenge is also popular across the Americas, Europe and Australia.
This is a trend that’s about to spike on YouTube and we predict replicating videos as well as parodies are about to dominate the platform for the next couple of weeks.
In terms of branded videos, now is the time to catch this interesting new craze and collaborate with a creator on this video format to have the best chance of going viral.
For more of the latest trends, check out the Sponsokit website — new YouTube trends daily!
