Slime is the ridiculously popular trend that just won’t disappear.
For the past three months, since search interest peaked, it’s been the go to video of choice for influencers.
The videos consist of influencers testing different recipes for making slime, usually with everyday household ingredients, to see which ones come off the best.
This video demonstrating how to make fluffy slime in rainbow colours has more than 19 million views on YouTube.
Over the last 12 months search interest in slime videos has increased, coming to a head at the end of May.
However, interest has remained high since then and the trend looks set to continue throughout the summer at least.
The past three months show a relatively consistent peaks and troughs of interest in slime videos with its popularity with YouTube audiences on the rise again at the end of July.
And the trend has worldwide appeal, with search interest being the greatest in New Zealand, Turkey, Philippines, Argentina and Chile.
The most popular related searches include “make slime”, “how to make slime”, “slime without glue” and “como hacer slime”.
For its worldwide appeal and sheer longevity slime has dominated other popular YouTube crazes of the day including the floor is lava challenge and 3am videos and continues to be one of the must do summer videos for any influencer.
Read more articles like this on Sponsokit’s blog The Insider: Influencer Marketing Explained
